Digital marketing has become the go-to marketing strategy for small businesses and enterprises alike. You’ve probably heard about digital marketing before, but it encompasses many different strategies for businesses.

Digital marketing is a vast umbrella term that covers multiple areas, from SEO to blog writing and distribution channels to budgets. This post will cover everything you need to know about digital marketing, including its benefits, the various types, and how to embrace it in your own business.

This guide will discuss:

What is digital marketing?

Digital marketing is the use of digital channels to market products. Also known as online marketing, digital marketing promotes brands and connects them to potential customers via the internet. It takes many forms, including:

  • Search engines
  • Websites
  • Social media
  • Email
  • Mobile apps
  • Text messaging
  • Web-based advertising

Digital marketing uses the same principles as traditional offline marketing but in a digital space. It relies on consumer data to find a business’s target audience and deliver the most relevant messaging possible. This is effective, but digital marketing is so popular that the biggest challenge today is learning how to stand out from the crowd.

Your company’s use of digital marketing depends on its model. Business-to-business (B2B) companies sell to other businesses, which requires a longer, more strategic approach. Business-to-consumer (B2C) companies sell directly to everyday customers, which requires shorter sales cycles and a larger audience. The main differences between B2B and B2C include:

  • B2B decisions involve multiple people, while B2C typically only involves a single person.
  • B2B clients tend to have a longer decision-making process, so digital marketing should focus on building relationships.
  • The B2C buying process is generally shorter, so this requires short-term, urgent messaging.
  • B2B transactions are more driven by logic, while B2C is driven more by emotion.

Fortunately, digital marketing works for both approaches. Whether you’re targeting businesses or consumers, digital marketing will help you streamline the marketing process for results.

The benefits of digital marketing

Regardless of whether you’re a B2B or B2C company, digital marketing helps businesses better understand their customers and deliver tailored experiences across every channel.

Digital marketing can help you get to know your audience, understand their pain points, and provide metrics that will give your marketing team credibility. Digital marketing has several benefits.

Reach a large demographic

Digital marketing allows you to reach a wider customer base with less effort. When you post an ad online, it can reach anyone, regardless of their location. You can connect with customers on the other side of the world, in multiple time zones, as seamlessly as though you were taking out an ad in the local newspaper. You can expand your market reach and grow your business in ways that would have seemed impossible before.

Cost efficiency

Traditional marketing channels like TV, radio, and print media typically have higher costs than digital channels. Posting on social media and creating blogs doesn’t have a cost beyond the time you spend producing the content. You can create a slick, professional website for a relatively low cost by using one of the many templated systems or paying more for a bespoke creation. You can create social media accounts for free, and partner with an email service provider (ESP) for a competitive price.

Plus, digital channels remain on the internet for as long as you maintain them. People will continue to find your content again and again long after you’ve posted it. This amounts to greater staying power than a temporary TV ad.