SEO Checklist

Search engine optimization (SEO) is more crucial than ever, as users increasingly rely on search engines to find answers and solutions to their problems.

SEO enhances a website’s visibility on search engine results pages. By optimizing your website, you can significantly improve its ranking. Therefore, it’s essential to follow an SEO checklist throughout the entire process, from launch to post-launch, to ensure nothing is overlooked.

Here are some key factors to include in your SEO checklist.

Keyword research

First, identify the phrases and queries that users search for. Focus on your target audience and select a primary keyword along with a set of secondary keywords.

Here are some tools to help you find the right keywords:

  • Keyword Tool: Provides keyword suggestions.
  • Google Keyword Planner: Offers insights on cost-per-click (CPC) and monthly search volume.
  • Online Communities (Quora, Reddit, etc.): Great for discovering topic and keyword ideas.
  • KWFinder: Helps you find low-competition keywords.
  • AnswerThePublic (ATP): Useful for identifying question-based keywords.

Points to focus

Competitive keywords cannot be targeted immediately. Instead, focus on long-tail keywords, which can be found through search suggestions.

SEO on-page optimization checklist

After selecting your keywords, it’s time to optimize your content using SEO techniques. Here are some effective on-page SEO optimization strategies to help you:

  • Title Tags: Ensure your primary keyword is included in the title tag.
  • Meta Descriptions: Write compelling meta descriptions with relevant keywords.
  • Header Tags: Use H1, H2, and H3 tags to structure your content and include keywords.
  • URL Structure: Create clean, descriptive URLs containing your primary keyword.
  • Keyword Placement: Naturally incorporate your keywords throughout the content.
  • Internal Linking: Link to other relevant pages on your site to improve navigation and authority.
  • Image Optimization: Use descriptive file names and alt text for images.
  • Content Quality: Ensure your content is informative, engaging, and provides value to users.
  • Mobile Friendliness: Make sure your website is responsive and works well on all devices.
  • Page Speed: Optimize your site’s loading speed for a better user experience.

SEO friendly URL

A uniform resource locator (URL) or a “web address” defines the position of a resource (such as a web page) on the internet. It helps people to understand what the entire page is about. You can use short keywords in the URLs by keeping the meaning of the page unchanged.

Points to focus

Use HTTPS (Hypertext Transfer Protocol Secure) as it is secure than HTTP (Hypertext Transfer Protocol). HTTPS encrypts any form of communication between a user and a website so that hackers cannot read or steal any data in-between
Avoid keyword stuffing in URL

SEO title tag

Using keywords in the title is a well-known strategy but, using it in a right place matters. Title tags are displayed on search engine results hence make it catchy. Title tags are important for usability, SEO, and social sharing.

Title tag preview

You can preview how the title will look in SERP preview tools or WordPress plugins. One of the most famous plugins in Yoast SEO. Before publishing a page, test various versions.

Meta description

Meta descriptions are a short summary of a page or blog that gives an idea of what a particular blog or page is about. You can include secondary keywords in the meta description.

Points to focus

Descriptions (snippets) can have a maximum of 150-160 characters including spaces
Write to people and don’t overuse keyword.

Importance of heading tags in SEO

Descriptions (snippets) can have a maximum of 150-160 characters including spaces
Write to people and don’t overuse keyword.

Points to focus

Use your primary keywords in H1 (main heading of the page)
Use secondary keywords in H2- H6 tags
Utilize heading tags to add an architecture to your content

Image SEO optimization

Search engines are not good at reading images hence, you should optimize it. In an image, you have to optimize image URLs, alt tags, title tags, captions, and descriptions. By adding these brief descriptions, search engines can understand what the image is about and may help in image SEO.

Points to focus

Size of the image must be small
JPEGs are the best option for website photos
Add detailed captions
Beware of Copyright
Images will help you to reduce page bounce rate
Write SEO friendly alt, names, and titles for images

Internal and external links in SEO

External links point you to a separate domain and internal links point you to content within the same domain. While publishing any new content make sure to have minimum two internal links. Linking to high authority pages will boost rankings hence, make sure that the external links are relevant and you have at least five authority sites linked.

Points to focus

Find and fix the broken links. Even one or two broken links may impact your page rankings
Getting backlinks from high DA websites will help to improve the traffic and DA of a site
Links from poor-quality websites can actually have negative consequences

Ensure that the content looks clean and optimized, including the use of proper anchor text. For that to be done he uses a quality tool Linkio that helps pick the right anchor text to use during the link building efforts and content creation. It can also analyze your competitors back links and give you the best percentage to beat their rankings and get to the #1 rank.

Page loading time

A page which takes more than 3 seconds to load will disappoint readers and force them to refer another website even if your content is good. We have written a detailed blog about how to improve page speed, do check it out if you like to learn more.

Points to focus

Minimize CSS, JavaScript, and HTML to increase page loading speed
Optimize images
Reduce the number of redirects

Structured Data and Schema Markup

A structured data is a code which clearly explains to the search engine about the information present in a webpage. The schema can be easily Implemented with the help of Google’s structured data testing tool. For example, look at the below website with a lot of recipes,

To create such a description you need structured data to your webpage. Click here to learn more about schema

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